As sustainability and Net Zero become more critical, governments are enforcing stricter regulations, and businesses that fail to meet evolving standards risk losing key markets. In the EU, regulations like the Corporate Sustainability Reporting Directive make it clear: sustainability is now essential for doing business.
According to the Singapore Environment Council, Singapore discarded 532,000 tonnes of packaging waste worth $1.8 billion in 2021. As the country moves toward Net Zero, packaging waste remains a key concern.
More consumers worldwide consider environmental impact in their purchases.
In Singapore, 80% of consumers prefer brands with strong sustainability practices, aligning with these values builds loyalty and unlocks new business opportunities.
We partnered with Dester on a global rebrand to modernise the brand, creating a unified yet flexible identity honouring its heritage. After extensive research, we refined the iconic Dester logo for greater versatility, balancing form and function. The updated packaging retains key elements of the emblem while introducing clean, contemporary illustrations that appeal to younger, affluent customers. The use of contrasting materials and Dester’s signature blue enhances visual impact.
We created a series of brand mascots for Pek Sin Choon that blend nostalgic elements with modern design. This appeals to buyers seeking an authentic connection to Chinese tea culture. The packaging simplifies the process of preparing Chinese tea, making the experience straightforward and trouble-free.
The refreshed brand identity of Farmer Brand calls on the long-standing heritage to create a sense of nostalgia for its customers. The graphic style combining real-life imagery, watercolour illustration alongside with the Farmer itself collectively work in cohesion to communicate the brand essence of ‘Taste of Reunion’ through a lens of nostalgia, showcasing the storied journey of Farmer Brand.
Scan the QR code on the packaging and watch it come to life.
Discover the Immersive Experience within the Packaging
AR Technology
With augmented reality (AR) technology, we have elevated Ho Nuts’ packaging, making brand storytelling accessible to everyone. By simply using a smartphone, customers can embark on an immersive journey into the world of Uncle Ho and Kacang, deepening their connection with the brand through interactive, engaging content.
This innovative approach fosters lasting loyalty, transforming curious customers into dedicated Ho Nuts enthusiasts.
The Brand
Ho Nuts is a fictional brand brought to life by the characters Uncle Ho and Kacang, who join forces to create the tastiest peanuts, sustainably sourced and packaged in eco-friendly materials.
We chose peanuts as our showcase product because they represent a traditional snack. Our goal is to demonstrate how even the most classic items can be reimagined to be both engaging and environmentally conscious.
Sustainable Materials
Product Traceability
As sustainability becomes increasingly essential for businesses to operate in certain regions, and as consumers grow more conscious of choosing eco-friendly brands, we emphasise product traceability.
For Ho Nuts, this commitment is reflected through our AR experience, which provides consumers with a ‘Farm to Table’ journey. By showcasing the origin of the product and the processes it underwent, this not only meets critical sustainability standards but also allows us to share a richer brand story with our consumers, building their confidence and fostering brand loyalty.
How We Can
Elevate Your Brand
Achieve Sustainability Standards
Enhance Brand Storytelling with Immersive Experiences
Our OutTheCube Packaging Formula
Branding Design
Our design approach captures the essence of your brand, creating packaging that not only stands out but also resonates with your audience. By strengthening brand differentiation and boosting engagement, we ensure your brand stays top-of-mind, driving deeper connections with your customers.
Sustainable Design Principles
We embed sustainability into every design choice, creating packaging that reflects your brand’s commitment to a better planet. This eco-conscious approach increases brand touchpoints, drives informed purchasing decisions, and builds consumer trust, solidifying your brand’s place in a responsible future.
Eco-Friendly Materials
Crafted from eco-friendly, responsibly sourced materials, our packaging speaks to the values of today’s consumers. It enhances your brand’s reputation, meets sustainability standards, and attracts environmentally conscious customers who align with your mission.
Engaging and Immersive Technology
Our packaging doesn’t just deliver products—it communicates with your customers. Through augmented reality and immersive technology, we create experiences that captivate and engage, turning one-time buyers into loyal fans. This dynamic approach amplifies brand reach, drives social sharing, and provides valuable insights to refine your customer journey.
Why Is This Important?
Unlock New Business Opportunities
Enter Emerging Markets
Attract and Retain New Customers
Unlock Your Brand’s Fullest Potential with Us
Experience the future of packaging with our innovative, sustainable solutions. Share your contact details below to start your journey towards captivating, immersive brand storytelling and elevated customer engagement.
Our Partners
We want to extend our heartfelt thanks to our partners for their generous support and commitment.
Applied Colours is a Singapore printing company founded by professionals with over 25 years of combined experience. They partner with clients to deliver the products and services they need, building consumer confidence and fostering long-term relationships and trust.
Marketed as “Farmer Brand” in the 1940s, Mei Heong Yuen supplied freshly roasted peanuts locally. By the 1970s, their peanuts were exported globally. To diversify, they also introduced products like Knife Sliced Noodles.
OVOL Singapore is the leading supplier of eco-friendly paper and visual communication materials in Singapore. Their dedication to sustainability highlights their commitment to environmental consciousness.
ShopXR specialises in building 3D and augmented reality visualization solutions to enhance brand differentiation and optimise conversions for brands.